The Innoficiency Problem
Blair puts forward his Innoficiency Principle—the idea that innovation and efficiency are mutually opposable goals—and discusses why the “Marketing Procurement Problem” can be explained by this principle.
Blair Enns
Win Without Pitching
Blair's Twitter
Blair's Linkedin
Leah Power
The ICA
Leah's Linkedin
The ICA's Linkedin
The Innoficiency Problem
Buying Less for Less
Holding Opposite Perspectives In a Healthy Tension
Nick Skillicorn: Idea to Value
Clayton Christensen: Disruptive Innovation
