In this episode we up the creative content by talking to veteran creative director George Tannenbaum about the changing nature of the advertising industry, the deification of data and why he thinks procurement deserves to win in their negotiating battles with agencies.
Blair Enns
Win Without Pitching
Blair's Twitter
Blair's Linkedin
Leah Power
The ICA
Leah's Linkedin
The ICA's Linkedin
George Tannenbaum
George’s blog: Ad Aged
GeorgeCo
George’s work site
George’s Linkedin
Rory Sutherland’s book: Alchemy
Blair's Innoficiency Problem article
On Creative Effectiveness w/ George Tannenbaum
Previous
Previous
Marketing Is an Investment w/ Brett Colbert
Next
Next