The Hidden Cost of Transactional Capitalism w/ Rory Sutherland

Written By Blair Enns

Rory Sutherland, Ogilvy UK Vice Chair and best-selling author of Alchemy, joins the pod to discuss the costs borne by marketer and agency in the shift away from relational capitalism, toward measurement and efficiency.


Blair Enns
Win Without Pitching
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Leah Power
The ICA
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Rory Sutherland
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Ogilvy


Alchemy: The Surprising Power of Ideas That Don't Make Sense


NudgeStock


MIPTV


Alchemy of Effectiveness

Blair Enns
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The Marketing Procurement Academy w/ Magid Souhami